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How and Where to Distribute Your Video Content

Video content is becoming increasingly important for ecommerce brands as part of their marketing strategy. As we move deeper into a more visual world, moving images and videos play a major role in how we consume information. From webinars to YouTube videos, social media stories, and more – there are many benefits to bringing video into your marketing plan. Here are some ways in which video content marketing can strengthen…

Sales Answer Man: How Do You Retain Clients for the Long-Term?

Question: While it’s important to continuously prospect, what advice do you have for retaining clients for longer periods of time? Answer: What follows are three simple ways to keep your clients long-term. Surprise Them! Just like any long-term relationship, the key to retaining clients is to not take them for granted. So how can you surprise them from time to time? One way is through giving them referrals. When a…

What To Look For In An Ecommerce Marketing Agency

Making the choice to hire an ecommerce marketing agency can be the start of a long and fruitful relationship. One of the best ways to think about hiring an ecommerce marketing agency is that it’s a symbiotic partnership. This is why it’s so important to take your time when choosing the right marketing agency.  While the basics like budget and experience should certainly be up there as key considerations, ecommerce…

Sales Answer Man: How Can Influencers Help With Referrals?

Question: I have been meeting with centers of influence on a regular basis. Our goal is giving and receiving referrals from one another. What advice do you have on making the most of these meetings? Answer: Kudos to you for meeting with centers of influence as a referral source. Many salespeople mistakenly think only clients can provide referrals! By definition, a center of influence is someone who is well known…

The Importance of Buyer Personas in Ecommerce

A buyer persona – also called a customer or marketing persona – is a profile of what your ideal customer looks like. It’s important to create buyer personas so that you know what your customers are looking for and why, and also why they may (or may not) purchase from you.  Buyer personas are fictional characterizations representing a group of customers with similar values around the use of a product…
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