Category: Expert Advice

Marketing, December 2021, Expert Advice

In-House vs. Agency Marketing: What Is Right for You?

It’s the end of the year — that means it’s time to start planning where your business will head in 2022. And if you’re on the precipice of implementing a new marketing strategy, now is the perfect time to decide what type of team is right for you. In general, you have two options to choose from: an in-house marketing team (or in some cases, a singular individual) or a…

Human Resources, December 2021, Expert Advice

HR Planning for 2022

Like the years prior, we are heading into 2022 a little wiser than we were before. We have a notebook full of lessons learned and a mindset of change (preferably the good kind).  Whether you are looking to grow your business by a certain percentage or expand into new territories, planning is an essential part of business. Our HR and compliance experts have pulled together the top HR topics that…

SEO, December 2021, Expert Advice

How to 10x Your Video ROI with SEO

If you are like many business owners or marketing executives today, you may be struggling with your digital marketing investment decisions. While website content and blogging are still cornerstones of any inbound marketing strategy, buyers now expect to see more video content – so it’s no surprise that Google is favoring websites with good video SEO (search engine optimization). The dilemma for you, however, is that investing more into video…

Accounting, December 2021, Expert Advice

Budget or Forecast: Which Method – or Combo – Most Benefits Your Business?

When it comes to setting financial goals for your business, there are two main methods to consider: budgeting or forecasting.  Most businesses use one or the other, but understanding how each one works, and how to leverage the information provided from each, is critical to better defining your objectives to achieve your goals and adapt to real-time market conditions. Given the changes in the business environment today, it may even…

Tech, December 2021, Expert Advice

“Think Bigger” Customer Service without the “Big Cost!”

I use the play on words to try and emphasize exactly what the last two years have done for organizations. For the first time in my 30-year career, we can truly help organizations lower costs and improve their customer service experience at the same time. With the right technology and support organization, you can improve your customer service and expand your hours of operations at a cost you can finally…