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Crux KC

Crux KC looks to “Xcelerate” sales, revenue for emerging businesses with sister company

Moving forward requires a little speed, and three Kansas City executives have teamed up to put the pedal down with Crux-Xcelerate. Rick Kahle, former president of Lockton’s Kansas City Employee Benefits Office, Melea McRae, founder and CEO of Crux KC and former CMO of the KC Chamber, and Dave Johnson, former sales executive at Sprint and YRC Worldwide, launched their new business venture, Crux-Xcelerate, in January 2019. The new business is a…

Smart marketing: How to generate leads from B2C digital marketing

Before you begin your digital marketing strategy, there are a few key steps to get you started on the right foot. First of all, you need to know exactly who you’re marketing to. Identify the personas for your campaigns — your core consumer base or “character” of your consumers (general characteristics, demographics, interests, habits, etc.) so you have an idea of who your digital marketing campaign is targeting. Next, a…

Smart sales: How to manage a new salesperson

New-hire training is an important part of making sure you set your new salesperson up for success. Use different tactics and ways to let your new hire get familiar with your organization and their new colleagues. Classroom training This includes things like sales training (yes, even for your more experienced seller), product training, sales process and ideal client profile are things that can be taught in a classroom setting. Even…
KC Hemp Co.

KC Hemp Co.: Marketing through education

How do you market a business when traditional advertising methods aren’t an option? If you are Heather Hobbs and Kyle Steppe, owners of KC Hemp Co., you turn to Facebook, Instagram and old-fashioned word-of-mouth to find customers. Hobbs and Steppe have used social media to their best advantage to get the word out about their retail store, which just opened in September. They are also regulars at area chamber of…
4 Languages of Business

Smart strategies: Learn the 4 languages of business

Early in my career, I called on a client who was a friend outside of work. No one frustrated me more in the business arena.  I would present to her on a Friday afternoon; she’d give me feedback that my proposal looked great and she would work on putting her plan together over the weekend and get back to me Monday. I would come in Monday morning to a voicemail that…
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