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Marketing Math: The Odds of Getting Your Campaign Right

With seemingly unlimited places to spend your marketing dollars, clients ask us if we can nail down three things in almost every study we do: What is the right message to win over customers? Which customer segments should I be targeting? Which mediums should I be using to maximize ROI? And they should be asking these three questions if they want to close more business. Just getting close on any…

Now Is the Time to Jump Back into Professional Development

Whether international or local, most professionals were involved in groups, clubs, organizations and their communities before the pandemic began. At a minimum, people were attending monthly events with speakers giving expert advice to advance attendees’ skill sets.  Fast forward to COVID-19, and many group meetings were put on pause. Some still haven’t started back up even virtually.  Several local groups have adapted to hybrid or completely virtual events but have…

Tamara Day’s TV Success Leads to New KC-Area Shopping Experience

Tamara Day wears a lot of hats.  She knocks down walls. Designs and flips houses. Stars in a hit TV show. But sitting down in her latest venture, a home décor store and design studio in Prairie Village, Kan., Day says, “Really, I’m just a Kansas City mom with a small retail shop.” While her fans may consider that an understatement, Day thinks of the new store, Growing Days Home,…
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