Category: August 2021

Community Spotlight, August 2021

Business Blooms at Family Tree Nursery

It all started with some geraniums and a newspaper ad. A young flower grower who primarily sold his products wholesale found himself with a bumper crop of the popular annual. So he placed an ad to sell the extra supply — and the community responded in droves to his high-quality flowers.  What was originally planned as a one-time sale turned into an annual sale, and, before long, the business expanded…

August 2021, Expert Advice

Why Your Office Needs a Cheerleader

With the building anxiety from another year of uncertainty, living in the present is all we can plan for. Another wave of COVID is hitting, motivation is dropping, mental health is declining and hard work doesn’t feel as rewarding.  This is where the office cheerleader comes in — the one with superpower energy, the “Salvador Perez” of the workplace. It’s time to find him or her, or perhaps step into…

August 2021, Business Administration, Expert Advice

Taking Care of Your Business with a Little Preventive Maintenance

If you’re like me, taking care of routine maintenance on your car is at the bottom of your list of favorite things to do.  Changing the oil, rotating the tires, checking the systems. I grumble a little bit every time I have to take my car in for preventive maintenance because it’s an inconvenience and an unwelcome disruption in my day. But when I hear myself whining, I remind myself…

August 2021, Expert Advice, Marketing

Your Wimpy Brand Needs to Pick a Fight

Think about your three biggest competitors … got ‘em? Now, what do you say when potential customers ask you why they should do business with you instead of those competitors? More often than not your response contains subjective and ineffective language. You say things like “x years in business, trusted leader, great customer service, quality, value, blah, blah, blah.” Ever stop to think why they ask you that question? The…

August 2021, Expert Advice, Sales

Is Your Social Networking Not-Working?

Many sales folks I visit with consider social media just another “mouth to feed.” What I am about to share with our readers is the “sales side” of social media. I’ll start with a true story. From 2008 to 2010, I was part of a prestigious Top 10 group comprised of 12 like-minded business owners and sales professionals who met once a month at my training center.  Our homework each…