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A Resolution for 2022: Whip Your Marketing into Shape!

It seems to be human nature to fall into routines, not just in our personal lives, but in our work lives too. So it’s easy to understand how many small businesses will head into a new year with the same basic marketing gameplans as the year before, using the familiar strategies and tools that have gotten them this far. Now imagine the sound of a football coach loudly blowing a…

Recruiting 101: Three Perspectives in Talent Acquisition

During a recent phone screen with a prospective candidate, we were discussing potential career paths when this individual stated how much she would love to have my job. She went on to state how rewarding and easy the job must be. Further, she stated that the recruiting process seems no more complicated than a client needing a new employee, a candidate needing a new job and a recruiter needing to…

The Reimagined Workplace: 2021 and Beyond

I frequently talk about how companies can and should leverage the built environment to impact their overall success. Workspace affects culture and engagement, employee health, wellbeing, and an organization’s innovative nature. At no time has this discussion been of greater importance than it is right now. Until now, the term ‘Workplace of the Future’ has possessed an aura of unattainability. An almost ethereal idea of what could be. The past…

The Law of The Brand

Why branding is so powerful and how to claim your brand identity. “A brand for a company is like a reputation for a person. You must earn it by trying to do hard things well.” That’s one gem on branding from Jeff Bezos, owner of Amazon. Here’s another, “Branding is what people say about you when you’re not in the room.” It’s worthwhile to think of Jeff Bezos’s words because…

President Trump Signs Second Coronavirus Relief Bill, Includes New Funding and Updates to PPP

The U.S. House of Representatives and U.S. Senate passed, and the President has signed, the Coronavirus Response & Relief Supplemental Appropriations Act. The agreement comes after weeks of negotiations and two funding extensions to keep Congress open until a bill was passed with a $1.4 trillion government-wide funding plan. The $900 billion coronavirus relief portion includes another round of Paycheck Protection Program (PPP) funding, extended unemployment benefits, and direct payments…
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