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5 Creative Steps for Niche B2B Companies to Generate Leads Online

Lead generation can be a real challenge. And the type of B2B business you have can impact how you connect with your customers when it comes to generating leads. If you’re a company dealing in a niche product, you likely need a customized solution for reaching your target audience and helping customers understand how a specific product can help them. Let’s take LimeLight Marketing’s recent work with a client, a…

The Trends for E-Commerce Businesses to Watch in 2022

Ecommerce is ever-evolving with new developments in technology, shifting customer behavior and unexpected events you can’t plan for. And the last few years in particular have delivered some major changes that have shaped the world we live in and that will continue to shape the future of retail and online shopping. One way you can keep evolving with the market is to look ahead to 2022’s emerging trends. Here are…

Preparing Your E-Commerce Business for the Holiday Season

While the year may have passed in the blink of an eye, we are rounding in on the holiday season once again. For e-commerce stores and online retailers, this is potentially one of the most lucrative times of year — and the chance for serious growth. With the pandemic still causing pain points for brick-and-mortar stores, it’s no surprise that many holiday consumers will be turning their attention to online…

Are You Committed to Your Marketing?

You’ve dabbled with content, you’ve mused over campaigns, you’ve posted a little on social media, and you’ve handed a small portion of your budget to someone in marketing…but maybe you aren’t seeing the return you wanted. The truth is there’s a big difference between trying out different marketing activities and cold, hard commitment to the marketing cause. The best marketing results aren’t going to come from dipping your toes in….

What’s Your Brand’s Value System?

How do you determine when a site, campaign, product or idea is good for your brand? Well, first off, you can’t recognize good until you know what makes something good. That’s not some twisting statement meant to confuse while sounding philosophical. “Good” is an ambiguous term. It means different things to different people, and different things to the same people in different contexts. What makes a meal good? What makes…
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