Think about your three biggest competitors … got ‘em? Now, what do you say when potential customers ask you why they should do business with you instead of those competitors? More often than not your response contains subjective and ineffective language. You say things like “x years in business, trusted leader, great customer service, quality, value, blah, blah, blah.” Ever stop to think why they ask you that question? The…

Four ways to overcome the most common roadblocks to strategic thinking With a title like director of client strategy, creating well-thought-out approaches is pretty much what I do. But in the slew of meetings and emails (an average of 126 emails per day says Radicati Group) and a whole host of “other duties as assigned,” it can be nearly impossible to think strategically on a daily basis. Because contrary to…