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Bigger Marketing Brand New You, Brand Promise

Smart strategies: Deliver on your brand promise and change the game

Stated or unstated, a brand promise is what customers expect from your company — and you. Sometimes, your customers are unhappy because your brand promise doesn’t match up with your delivery of that promise. In other words, your actions don’t match your words. Or, said another way, the company is not a “man of its word,” sometimes exposing enemies deep in the heart of the organization. First, the traditional definitions…
selfie influencer

Smart Strategies: How to leverage social media influencers

Influencer marketing is the latest buzzword trending in digital marketing. Who is an influencer and what do they even do? An influencer or micro-influencer is someone who is perceived as an authority or expert in a specific domain and who influences others via social media or various digital channels. They can have a large or small following; however, it is their ability to influence click-through rates and lead generation that…
sales conversations

Smart Strategies: 3 ways to improve your sales conversations

If you’ve been in business for any amount of time, regardless of your title, you’ve likely been in engaged in a sales conversation. Whether you were actually presenting a solution and asking for money, influencing your employees or negotiating with a vendor, these are all sales situations. There are three things that you can implement in your business immediately that will start to improve your sales conversations, your relationships and…
direct mail

Smart Strategies: The truth about direct mail

As one of our oldest institutions, the mail process has surprisingly been able to maintain an air of mystery for many of us. How much will this cost to mail? How long will this take to get there? Will the packaging hold up? In a world reliant on ROI, these unknowns can quickly squash the soundest direct mail strategies—and that’s even before we’ve received pushback from our printer.* Unconventional ideas…
closing

Smart Strategies: 10 steps to closing a sale

Closing the sale is the most requested topic clients ask for in coaching, yet it should be a simple step for building your business. Most entrepreneurs start a business because they have an idea for something the market needs. So why does selling that product seem to be the most daunting task? You don’t consider yourself a salesperson; you’re a business owner. That’s where a paradigm shift needs to happen….
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