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Building Your Marketing Roster: Why a Hybrid Approach Might Be Your Best Bet

Hiring right now is hard, and hiring the right people is even harder. In the United States, 69% of corporations are struggling to hire top talent, a massive leap from 2010’s 14%, according to a Manpower survey. For businesses looking to hire individuals for their internal marketing teams, the world of Indeed and LinkedIn can be demoralizing. Building an internal marketing team is all about having the right people with…

Sales Answer Man: How to Motivate Independent Salespeople

Q: How do I best motivate and manage an independent representative sales force and keep them focused on my product line? A: Working for a company that primarily sells through independent sales representatives is a fairly common dilemma. These reps typically not only represent your company, but other companies’ products and services. The advantages of using independent sales reps are: They have current relationships with multiple clients (end users). They…

Why Focus Groups and Customer Interviews Are Ruining Your Marketing

If you aren’t talking to your customers and prospects, then you are doing it wrong. However, many clients are surprised that our organization, PROOF, doesn’t do any qualitative research (interviews and focus groups). Not because talking to customers isn’t valuable — it has its place (discussed later) — but when it comes to creating a responsible marketing plan, it is dangerous to base strategies off of conversations alone. We see…
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