Beyond Insights

Anyone who’s ever exported data from Facebook Insights can tell you: There’s a reason why companies hire people specifically to run their social media accounts. (more…)

What Should My Business Do With Voice?

You can no longer ignore that voice is how customers will search and interact with your business in the digital space.  (more…)

Big Data and Small Business

Your guide to managing disruptive technology.

In films like “The Matrix” and “Blade Runner,” disruptive technology takes the form of rogue androids longing to be human or suffering from a Big Data glitch in their algorithms. Technology may not be as life-threatening as Hollywood portrays, but innovation is often disruptive. Consider the impact of email on direct mail marketers or of the internet on travel agents.  What emerges is a cautionary tale that technology breakthroughs can be hazardous to your business. (more…)

How Do I Recover My Lost Data?

Just had an “oh no” moment? Hope might not be lost. (more…)

Why Your Website Needs to Be Accessible, Too

People with disabilities should be able to use your sites and apps. (more…)

The Future of Artificial Intelligence for Small Businesses

Science fiction could soon become a fact of life.
(more…)

A New Option for Your Hardware Needs

Why hardware-as-a-service might be right for your small business. (more…)

A Data Security Cheat Sheet for Small Businesses

What’s the best way to protect your sensitive files? (more…)

Is VoIP Right for You?

The technology offers another option for phone service. (more…)

5 Things You Need in Your Contractor Agreement

How to build an agreement that works for you. (more…)