Expert Advice, Marketing, May 2021

Why You Need an Outside Perspective in Marketing

It’s hard to see through the forest when you’re in the middle of it. Just like in life, the marketing perspective from the outside is often clearer than from the inside. We have experienced this over and over again with our clients—they become so hyper-focused on the details of their businesses that it becomes difficult, if not impossible, to see the bigger picture. Getting an outside perspective can provide much-needed…

Branding, Expert Advice, May 2021

WooCommerce vs. Shopify: Which One Is Best for Your eCommerce Business?

Knowing the best way to set up and manage your online store can be pretty difficult in 2021, especially with two ecommerce titans vying for the number one spot. We’re talking — of course! — about the age-old battle of WooCommerce vs. Shopify. One is a free, open-source plugin, while the other is a pay-monthly, ecommerce CMS — but pricing aside, which one is actually best for your ecommerce business?…

Business Administration, Expert Advice, May 2021

Unread Contracts Get Revenge Without an Effective Contract Administration Process

Contract administration or contract management refers to the processes and procedures businesses need to manage the negotiation, execution and ongoing management of their contracts with customers, vendors, contractors and consultants. An effective contract administration or contract management process is a “must have” for every business, regardless of size. We’ve touched before on the desire for contracts to be balanced in their terms and reasonable and clear when describing the parties’…

Expert Advice, Marketing, May 2021

Unleashing Personal and Organizational Exceptionalism

Remember back to when you were in school and brought a grade card home. Let’s say you had three A’s, a B and a C+. Now, imagine the conversation you knew you were about to have with your parent when you got home. Where was the conversation likely to go? What were you told to focus on? For most of us, the conversation quickly went past the A’s and the…

Accounting, Expert Advice, May 2021

The Pros and Cons of Hiring Contractors vs. Employees

When you’re ready to expand your business and grow your team, you generally have two options for increasing your workforce: hiring employees or engaging independent contractors. Both options have pros and cons, and determining which is right for your business comes down to your individual needs and preferences. Keep in mind, the U.S. Department of Labor (DOL) draws strict distinctions between these two groups, and you could be heavily fined…

Category: May 2021, Expert Advice, Marketing

Why You Need an Outside Perspective in Marketing

WooCommerce vs. Shopify: Which One Is Best for Your eCommerce Business?

Unread Contracts Get Revenge Without an Effective Contract Administration Process

Unleashing Personal and Organizational Exceptionalism

The Pros and Cons of Hiring Contractors vs. Employees

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