Category: March 2022

March 2022, Sales, Sales and Marketing, Smart Strategies

Sales Answer Man: How do I Keep My Pipeline Full While Servicing Existing Clients?

Question: When I sell a large client, my focus is on the project and the client. Once the job is complete, I find myself with little or no sales pipeline. Any suggestions? Answer: Your question may be deemed by some as “a good problem to have” because you did land and complete the work for your large client. Having said that, it’s still a problem… I have a couple of…

March 2022, Video Marketing

Focus on Quality Video, Like the Pros Do

Last month’s Super Bowl was once again a stunning visual masterpiece worthy of your biggest screen TV. The high-definition close-ups. The incredible wide-angle action shots. The concert-level halftime show. The NFL’s leading-edge videography is a big part of the reason we keep coming back for more year after year. While we’re enjoying the Super Bowl and other football games throughout the season, we may not think too much about what’s…

Expert Advice, March 2022, Web Design

Five Easy Ways to Improve your E-Commerce Website

Your e-commerce website is the central hub of your online business. This means that it should be providing an excellent experience for your customers at every turn. To keep your e-commerce website fresh and fabulous for your users, it’s worth investing time to make regular tweaks and updates. While investing grand sums and time into optimizing your website can seem overwhelming, there are a few simple steps you can take…

Expert Advice, February 2022, March 2022, Marketing

Scrappy Marketing Plan: How To Implement Strategic Marketing On A Budget

Last year, businesses spent an average of $5.6 million to air a 30-second long commercial during the Super Bowl LV broadcast. Obviously, we can't all afford to spend our marketing budget on massive marketing campaigns like this. But, there are ways to maximize your marketing spend in a way that works for your business, your audience, and your bottom line. We call it scrappy marketing. Scrappy marketing means producing the…

Expert Advice, February 2022, March 2022, Sales

Sales Answer Man: How Do I Manage Salespeople and Meet My Sales Quota?

Question: I have a sales quota and sales management responsibilities for three other salespeople at my company. Sometimes I feel out of balance. Any suggestions?  Answer: Your question reminds me of many entrepreneurs I work with. It can feel like you are attempting to spin multiple plates on a stick – all at the same time. I would suggest you use the “Ben Franklin” method of drawing a line down…