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Digital 360

A long time ago in a galaxy far, far away: VCRs, cassette tapes, printed newspapers, and just three or four TV channels. Oh, wait. That was 1980. And while those “simpler days” may seem worlds away, they were actually right here in our own galaxy. Lightspeed ahead to the 2020s, and things have gotten a little more complicated. Live streaming. Thousands of channels and apps. Smart home devices. iPhones and Android. Even…

Covid’s Impact on Ecommerce: How Online Shopping Will Change in 2021

Ecommerce in 2021 is transforming in ways that couldn’t have happened pre-pandemic — or at least, they wouldn’t have happened quite so quickly. From advertising uncertainty to new consumer habits, you’ll need to be open to change if you want your ecommerce brand to thrive this year.   How the Pandemic Is Impacting Ecommerce For ecommerce, the start of the pandemic was punctuated by a boom in shopping urgency, with online…

Has the pandemic affected your brand foundations?

(Spoiler alert: Yes) Evidence is mounting in all areas of life that the pandemic has forced long-term changes in our behavior. We work remotely, we shop online, we’re more focused on health and hygiene, we’re accustomed to at-home entertainment versus nights out — nearly all of these were on the rise already, but the shift has dramatically accelerated, and there are few signs that we’ll return to pre-pandemic “normal.” You…

The Law of The Brand

Why branding is so powerful and how to claim your brand identity. “A brand for a company is like a reputation for a person. You must earn it by trying to do hard things well.” That’s one gem on branding from Jeff Bezos, owner of Amazon. Here’s another, “Branding is what people say about you when you’re not in the room.” It’s worthwhile to think of Jeff Bezos’s words because…
branding agency in kansas city

Raise Your Voice

How to get your brand noticed in a noisy world Did you know that your brand only has seven seconds to make a great first impression? Or that you’re 3.5 times more likely to create better brand awareness when you’re consistent with your branding? Great branding is critical to business success – and we’re not just talking about what your brand looks like, but also how your brand sounds. In…
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