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What’s Your Brand’s Value System?

How do you determine when a site, campaign, product or idea is good for your brand? Well, first off, you can’t recognize good until you know what makes something good. That’s not some twisting statement meant to confuse while sounding philosophical. “Good” is an ambiguous term. It means different things to different people, and different things to the same people in different contexts. What makes a meal good? What makes…

The Great Resignation

In May of 2021, 3.6 million workers called it quits on their current jobs. During the height of the pandemic, people were fearful they would be laid off, but that is no longer the case as studies show 48% of the working population is actively job searching.  There are several contributing factors to why employees are looking to make a change: burnout, remote-work accessibility and growing number of open jobs. …

Uh-Oh: Is My Marketing Agency Hurting My Google Rankings?

Oops, they did it again! Google dropped another algorithm update, and this one targets link building by way of “guest blogging” or “guest blog posting.” You can see details about this search engine update on the Google Search Central Blog’s July 26, 2021, blog post. What Are Backlinks? In terms of your website, backlinks are hyperlinks from third-party websites that click back to your website. Since the beginning, backlinks have…

Hire, Promote or Scale Back?

When a business is growing, it goes through a series of surges, plateaus and dips. During times of growth, it is essential to know how to scale your personnel. Some will focus on building their teams through new hires; others may promote existing talent to new positions; and sometimes the correct answer is to scale back on personnel.  Managing your greatest asset is a critical part of your business. Here…

Taking Care of Your Business with a Little Preventive Maintenance

If you’re like me, taking care of routine maintenance on your car is at the bottom of your list of favorite things to do.  Changing the oil, rotating the tires, checking the systems. I grumble a little bit every time I have to take my car in for preventive maintenance because it’s an inconvenience and an unwelcome disruption in my day. But when I hear myself whining, I remind myself…
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