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Tamara Day’s TV Success Leads to New KC-Area Shopping Experience

Tamara Day wears a lot of hats.  She knocks down walls. Designs and flips houses. Stars in a hit TV show. But sitting down in her latest venture, a home décor store and design studio in Prairie Village, Kan., Day says, “Really, I’m just a Kansas City mom with a small retail shop.” While her fans may consider that an understatement, Day thinks of the new store, Growing Days Home,…

Are You Committed to Your Marketing?

You’ve dabbled with content, you’ve mused over campaigns, you’ve posted a little on social media, and you’ve handed a small portion of your budget to someone in marketing…but maybe you aren’t seeing the return you wanted. The truth is there’s a big difference between trying out different marketing activities and cold, hard commitment to the marketing cause. The best marketing results aren’t going to come from dipping your toes in….

Sales Answer Man: How to Get Great Referrals

Q: I’m doing a really great job of getting referrals from my clients. Are there other sources of referrals I might be overlooking?  A: Congratulations on your success getting referrals from your current clients. As with most behaviors, though, there may be room for improvement. What if you scheduled a meeting with your clients about not only receiving referrals from them – but also giving referrals to your clients? It’s…

Will It Be Trick or Treat at Your Business?

Halloween is just around the corner, so what better time to share a few horror stories, right? As a youngster, I remember staying up late telling horror stories with friends while camping in one of our backyards, using a flashlight to illuminate only the storyteller’s face. It was a frightful but fun and adventurous time.  Unfortunately, most of the horror stories I hear these days involve small businesses. While I…

B2B Holiday Marketing: What to Keep in Mind

B2B Holiday Marketing: What to Keep in Mind The changing of the leaves means one thing: Pumpkin spice marketing season is upon us. That means it’s time for businesses to start thinking about their marketing efforts during the holiday season (Halloween, Thanksgiving, Black Friday, Cyber Monday—and we’re not even into December yet). While B2C companies can rely on traditional, cheesy holiday marketing campaigns, B2B businesses have to seek out more…
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