Category: , ,

Sales Answer Man: How to Grow Your Business Beyond Start-Up

Q: How do we transition from a start-up business to an emerging business?  A: Congratulations on starting your company, growing your company and wanting to continue to expand your company!  Many start-ups want to get to a certain point to either “get comfortable” or sell. For those who want only to get comfortable, once that happens, you are already falling behind, let alone growing! Can you imagine any company saying…

Coming From a Place of Gratitude: Your Marketing Is More Than Just Dollars and Cents

Happy “gratitude” month, SMB leaders! As we head into the Thanksgiving season, it’s time to prepare yourself to receive all the “we’re so grateful for you” marketing messages out there.  But before you start crafting that perfect one-off email and social media post expressing your gratitude for your customers, let me tell you a secret: Everyone can see right through that. Gratitude isn’t something you should practice once a year….

Marketing Math: The Odds of Getting Your Campaign Right

With seemingly unlimited places to spend your marketing dollars, clients ask us if we can nail down three things in almost every study we do: What is the right message to win over customers? Which customer segments should I be targeting? Which mediums should I be using to maximize ROI? And they should be asking these three questions if they want to close more business. Just getting close on any…

B2B Holiday Marketing: What to Keep in Mind

B2B Holiday Marketing: What to Keep in Mind The changing of the leaves means one thing: Pumpkin spice marketing season is upon us. That means it’s time for businesses to start thinking about their marketing efforts during the holiday season (Halloween, Thanksgiving, Black Friday, Cyber Monday—and we’re not even into December yet). While B2C companies can rely on traditional, cheesy holiday marketing campaigns, B2B businesses have to seek out more…

Value Proposition Units – the Value Behind Your Value

How often do you talk about “quality” at your organization? What about “customer service”? How many times do you talk about the importance of “trust,” “technology” or “value”? All important things. I bet many of you have these words in your mission statement, your core values and in your sales and marketing communications. But there’s a problem with things like quality, customer service, trust, technology and value: THEY DON’T EXIST….
Facebook Twitter Linkedin

follow us

MAKE Digital Group Sidebox Ad
Facebook-f Twitter Linkedin

Stay up to date