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Marketing Isn’t This Big Secret. It’s Just Hard Work.

So I have to admit: I love Chick-Fil-A Sauce. Something about that tangy, sweet secrecy just speaks to me. And maybe some of that is the fact I don’t know exactly what goes into the recipe, so it tastes like a delicious and unattainable mystery. Yet, when you search “how to make Chick-Fil-A sauce,” you’re faced with 2.6 million search results. Not so much of a secret, I guess.  And…

Why Didn’t You Just Do It? You Never Asked.

After a week-long trial, a prosecutor makes a point to ask jurors for a guilty verdict during her closing argument. At the end of a speech in the closing days of a campaign, a well-known politician formally asks for your vote, even though he’s been in office for a decade. When a university foundation executive wraps up lunch with a wealthy alumni couple, she boldly makes her request for the…

The Henry Ford Innovation Paradox – Solved

How to Use Customer Research to Innovate “If I would have asked people what they wanted, they would have said faster horses.” Henry Ford’s famous quote is one of our greatest lessons in innovation. (Although there is much doubt he ever said this, let’s not let that spoil our fun.) This famous quote surmises that we cannot “customer research” our way into innovation. Generally, I agree – if you approach…

Working with a Marketing Agency? 10 Steps to Success

Most people think it’s all rainbows and butterflies working with a marketing agency; you simply just pass off your marketing to-do list to a team of experts whose job it is to just “get the work done.” But if your marketing agency is simply doing the work you tell them to do, then they’re doing you a disservice. At the same time, if they’re leaning heavily on your team to…

Choosing the Best Database for Your Business

Businesses today run on data. Whether it’s information about your customers, transactions, or employees, you need to make sure that you safely and effectively store data in 2020. Business Data Problems It’s astounding how many companies still do not use some kind of database solution. Here are some of the approaches that we’ve seen businesses take that can cause problems: Paper files – Paper files are difficult to organize, take…
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