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Just Can’t Wait to Get Off the Road Again

For more than two decades, industrial design firm Infusion Design has grown accustomed to working on some of the largest projects out there, custom outfitting things like “super yachts” and 777 wide-body jets. Now Infusion is expanding into the opposite end of the spectrum with its latest offering, a compact sport trailer designed for off-roading adventure. Sean Elsner, owner and president of the Bonner Springs, Kan., company, said Infusion’s trailer…

Why Didn’t You Just Do It? You Never Asked.

After a week-long trial, a prosecutor makes a point to ask jurors for a guilty verdict during her closing argument. At the end of a speech in the closing days of a campaign, a well-known politician formally asks for your vote, even though he’s been in office for a decade. When a university foundation executive wraps up lunch with a wealthy alumni couple, she boldly makes her request for the…

Heartland Decks: From Zero to 1,200 Leads in Six Months

This is the story of a Kansas City business that went from struggling to find work to getting more business than it could handle. How does a traditional business in a crowded market achieve explosive growth in six months? They Started with SEO Google is a monopoly. If you know how Google analyzes and ranks content on the Internet and apply these principles to your website and marketing strategy, it…

Teamwork and Positive Company Culture Are Paramount to Sustainable Success

“Great things in business are never done by one person. They’re done by a team of people.” Steve Jobs made this statement nearly 20 years ago while sharing that his model for business was The Beatles, who he described as four guys who balanced each other out and created a total that was greater than the sum of the parts. Steve Jobs knew what he was talking about, and his…

Working with a Marketing Agency? 10 Steps to Success

Most people think it’s all rainbows and butterflies working with a marketing agency; you simply just pass off your marketing to-do list to a team of experts whose job it is to just “get the work done.” But if your marketing agency is simply doing the work you tell them to do, then they’re doing you a disservice. At the same time, if they’re leaning heavily on your team to…
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