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The Importance of Buyer Personas in Ecommerce

A buyer persona – also called a customer or marketing persona – is a profile of what your ideal customer looks like. It’s important to create buyer personas so that you know what your customers are looking for and why, and also why they may (or may not) purchase from you.  Buyer personas are fictional characterizations representing a group of customers with similar values around the use of a product…

Focus on Quality Video, Like the Pros Do

Last month’s Super Bowl was once again a stunning visual masterpiece worthy of your biggest screen TV. The high-definition close-ups. The incredible wide-angle action shots. The concert-level halftime show. The NFL’s leading-edge videography is a big part of the reason we keep coming back for more year after year. While we’re enjoying the Super Bowl and other football games throughout the season, we may not think too much about what’s…

Five Easy Ways to Improve your E-Commerce Website

Your e-commerce website is the central hub of your online business. This means that it should be providing an excellent experience for your customers at every turn. To keep your e-commerce website fresh and fabulous for your users, it’s worth investing time to make regular tweaks and updates. While investing grand sums and time into optimizing your website can seem overwhelming, there are a few simple steps you can take…

5 Creative Steps for Niche B2B Companies to Generate Leads Online

Lead generation can be a real challenge. And the type of B2B business you have can impact how you connect with your customers when it comes to generating leads. If you’re a company dealing in a niche product, you likely need a customized solution for reaching your target audience and helping customers understand how a specific product can help them. Let’s take LimeLight Marketing’s recent work with a client, a…
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