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Category: Expansion

February 2022, Branding, Expert Advice

5 Creative Steps for Niche B2B Companies to Generate Leads Online

Lead generation can be a real challenge. And the type of B2B business you have can impact how you connect with your customers when it comes to generating leads. If you’re a company dealing in a niche product, you likely need a customized solution for reaching your target audience and helping customers understand how a specific product can help them. Let’s take LimeLight Marketing’s recent work with a client, a…

January 2022, Branding, Expert Advice

The Trends for E-Commerce Businesses to Watch in 2022

Ecommerce is ever-evolving with new developments in technology, shifting customer behavior and unexpected events you can’t plan for. And the last few years in particular have delivered some major changes that have shaped the world we live in and that will continue to shape the future of retail and online shopping. One way you can keep evolving with the market is to look ahead to 2022’s emerging trends. Here are…

Expert Advice, January 2022, Management, Office Design

Workplace Predictions for 2022

Wahoo! It’s 2022!! I don’t know about you (I promise I’m not trying to rhyme), but I always love the new year. It’s full of hope, fresh perspective and optimism. This year is no different. We are coming off the historic past two years, and I’m incredibly optimistic about 2022. Now I’ve dusted off my crystal ball, and I’m going to make some predictions about what’s to come in the…

Office Design, December 2021, Expert Advice, March 2022

How to Successfully Navigate Your 2022 Project Through the Supply Chain Meltdown

It's December, and if you've tried to buy literally anything over the past 18 months, you've experienced the crushing disappointment of our supply chain situation. Toilet paper, cars, antifreeze, microchips, Grapenuts cereal and, yes, even office furniture have seen unprecedented supply problems. Issues stemming from the material, labor, freight and transportation shortages have wreaked havoc across the globe. Unfortunately for all of us, the 2022 forecast doesn't look like next…

Digital Content, Expert Advice, January 2021

A Resolution for 2022: Whip Your Marketing into Shape!

It seems to be human nature to fall into routines, not just in our personal lives, but in our work lives too. So it’s easy to understand how many small businesses will head into a new year with the same basic marketing gameplans as the year before, using the familiar strategies and tools that have gotten them this far. Now imagine the sound of a football coach loudly blowing a…