Category: Expansion

Business Administration, December 2021, Expert Advice

Business Licensing Compliance for the Small- and Medium-Sized Business

As a small business owner, you wear many hats. When it comes to running your business, demands on your time are never-ending, and sometimes behind-the-scenes business administration responsibilities get pushed aside or fall through the cracks. There are many areas of business administration where you really can’t afford to make mistakes if your business is going to be successful, and compliance is at the top of the list. Maintaining compliance…

Human Resources, December 2021, Expert Advice

HR Planning for 2022

Like the years prior, we are heading into 2022 a little wiser than we were before. We have a notebook full of lessons learned and a mindset of change (preferably the good kind).  Whether you are looking to grow your business by a certain percentage or expand into new territories, planning is an essential part of business. Our HR and compliance experts have pulled together the top HR topics that…

SEO, December 2021, Expert Advice

How to 10x Your Video ROI with SEO

If you are like many business owners or marketing executives today, you may be struggling with your digital marketing investment decisions. While website content and blogging are still cornerstones of any inbound marketing strategy, buyers now expect to see more video content – so it’s no surprise that Google is favoring websites with good video SEO (search engine optimization). The dilemma for you, however, is that investing more into video…

Accounting, December 2021, Expert Advice

Budget or Forecast: Which Method – or Combo – Most Benefits Your Business?

When it comes to setting financial goals for your business, there are two main methods to consider: budgeting or forecasting.  Most businesses use one or the other, but understanding how each one works, and how to leverage the information provided from each, is critical to better defining your objectives to achieve your goals and adapt to real-time market conditions. Given the changes in the business environment today, it may even…

Business Administration, Expert Advice, November 2021

What’s in a Name?

Branding experts would say the name you choose for your company means “everything” — and, in at least one author’s opinion, choosing the wrong name can make or break a company.  Your company’s brand is its identity. It reflects who your company is and what your company stands for, and it’s how customers will come to know you.  Choosing the perfect name isn’t easy. As a business owner, you probably…