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Scrappy Marketing Plan: How To Implement Strategic Marketing On A Budget

Last year, businesses spent an average of $5.6 million to air a 30-second long commercial during the Super Bowl LV broadcast. Obviously, we can’t all afford to spend our marketing budget on massive marketing campaigns like this. But, there are ways to maximize your marketing spend in a way that works for your business, your audience, and your bottom line. We call it scrappy marketing. Scrappy marketing means producing the…

Sales Answer Man: How Do I Manage Salespeople and Meet My Sales Quota?

Question: I have a sales quota and sales management responsibilities for three other salespeople at my company. Sometimes I feel out of balance. Any suggestions?  Answer: Your question reminds me of many entrepreneurs I work with. It can feel like you are attempting to spin multiple plates on a stick – all at the same time. I would suggest you use the “Ben Franklin” method of drawing a line down…

5 Creative Steps for Niche B2B Companies to Generate Leads Online

Lead generation can be a real challenge. And the type of B2B business you have can impact how you connect with your customers when it comes to generating leads. If you’re a company dealing in a niche product, you likely need a customized solution for reaching your target audience and helping customers understand how a specific product can help them. Let’s take LimeLight Marketing’s recent work with a client, a…

Sales Answer Man: Why You Should Love Using a CRM to Increase Sales

Question: How can our sales professionals use our customer relationship manager (CRM) software more effectively?  Answer: CRM software is only as good as the people using it. Companies often spend tens of thousands of dollars, only to have their sales professionals not input anything. This is a double negative to the person who wrote the check (the owner). Here are some of the reasons why management purchases CRM software: Create…

Why You Can’t Repeat Your Best Customers

Quickly, define your target market. Say it in your head … now. OK, how many demographics did you identify in your definition? Did you identify an industry? A role? Gross revenue? Employee count? Gender? Age range? Household income? Identifying demographic characteristics is an easy way to filter and segment your best potential customers based on a combination of assumptions and historical data. However, many of us fall into a mental…
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