If you aren’t talking to your customers and prospects, then you are doing it wrong. However, many clients are surprised that our organization, PROOF, doesn’t do any qualitative research (interviews and focus groups). Not because talking to customers isn’t valuable — it has its place (discussed later) — but when it comes to creating a responsible marketing plan, it is dangerous to base strategies off of conversations alone. We see…

How the basics of leadership apply even more during a pandemic A year. A year of working from home, hoping the dog wouldn’t bark in the middle of my video call, cursing when the camera didn’t turn on the way it was supposed to. A year of flatting the fly-away hairs at the top of my messy bun just before saying “Good morning, team!” on the first call of the…