It’s hard to see through the forest when you’re in the middle of it. Just like in life, the marketing perspective from the outside is often clearer than from the inside.  We have experienced this over and over again with our clients—they become so hyper-focused on the details of their businesses that it becomes difficult, if not impossible, to see the bigger picture. Getting an outside perspective can provide much-needed…

Remember back to when you were in school and brought a grade card home.  Let’s say you had three A’s, a B and a C+. Now, imagine the conversation you knew you were about to have with your parent when you got home. Where was the conversation likely to go? What were you told to focus on?  For most of us, the conversation quickly went past the A’s and the…