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Category: October 2021

October 2021, Expert Advice, Marketing

Marketing Math: The Odds of Getting Your Campaign Right

With seemingly unlimited places to spend your marketing dollars, clients ask us if we can nail down three things in almost every study we do: What is the right message to win over customers? Which customer segments should I be targeting? Which mediums should I be using to maximize ROI? And they should be asking these three questions if they want to close more business. Just getting close on any…

October 2021, Expert Advice

Now Is the Time to Jump Back into Professional Development

Whether international or local, most professionals were involved in groups, clubs, organizations and their communities before the pandemic began. At a minimum, people were attending monthly events with speakers giving expert advice to advance attendees’ skill sets.  Fast forward to COVID-19, and many group meetings were put on pause. Some still haven’t started back up even virtually.  Several local groups have adapted to hybrid or completely virtual events but have…

October 2021, Community Spotlight

Tamara Day’s TV Success Leads to New KC-Area Shopping Experience

Tamara Day wears a lot of hats.  She knocks down walls. Designs and flips houses. Stars in a hit TV show. But sitting down in her latest venture, a home décor store and design studio in Prairie Village, Kan., Day says, “Really, I’m just a Kansas City mom with a small retail shop.” While her fans may consider that an understatement, Day thinks of the new store, Growing Days Home,…

October 2021, Branding, Expert Advice

Are You Committed to Your Marketing?

You’ve dabbled with content, you’ve mused over campaigns, you’ve posted a little on social media, and you’ve handed a small portion of your budget to someone in marketing...but maybe you aren’t seeing the return you wanted. The truth is there’s a big difference between trying out different marketing activities and cold, hard commitment to the marketing cause. The best marketing results aren’t going to come from dipping your toes in.…

October 2021, Expert Advice, Sales

Sales Answer Man: How to Get Great Referrals

Q: I’m doing a really great job of getting referrals from my clients. Are there other sources of referrals I might be overlooking?  A: Congratulations on your success getting referrals from your current clients. As with most behaviors, though, there may be room for improvement. What if you scheduled a meeting with your clients about not only receiving referrals from them – but also giving referrals to your clients? It’s…