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Coming From a Place of Gratitude: Your Marketing Is More Than Just Dollars and Cents

Happy “gratitude” month, SMB leaders! As we head into the Thanksgiving season, it’s time to prepare yourself to receive all the “we’re so grateful for you” marketing messages out there.  But before you start crafting that perfect one-off email and social media post expressing your gratitude for your customers, let me tell you a secret: Everyone can see right through that. Gratitude isn’t something you should practice once a year….

Preparing Your E-Commerce Business for the Holiday Season

While the year may have passed in the blink of an eye, we are rounding in on the holiday season once again. For e-commerce stores and online retailers, this is potentially one of the most lucrative times of year — and the chance for serious growth. With the pandemic still causing pain points for brick-and-mortar stores, it’s no surprise that many holiday consumers will be turning their attention to online…

Do You Have a Nanny or Household Employee? Make Sure You’re Up-to-Date on Tax Requirements

The COVID-19 pandemic caused many families to rethink their child care situations. Nannies became a popular choice for many, as they decreased the risk of sending children to child care centers and provided the benefit of helping those same children through online schooling while their parents worked. As the pandemic has ebbed and flowed, nannies have remained a popular option. Many families, however, were unprepared with how to transition to…

Demystifying Health Plans

As we head into the latter part of the year, many businesses are beginning the treacherous time of benefit renewals. And to no one’s surprise, rates are only going up! Whether you are planning to renew your benefits with your current carrier or looking to make a change, it’s important to understand what your options are. Health insurance is a complex and evolving subject matter, and it’s time to demystify…

Marketing Math: The Odds of Getting Your Campaign Right

With seemingly unlimited places to spend your marketing dollars, clients ask us if we can nail down three things in almost every study we do: What is the right message to win over customers? Which customer segments should I be targeting? Which mediums should I be using to maximize ROI? And they should be asking these three questions if they want to close more business. Just getting close on any…
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