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Sales Answer Man: Why Partner with An Agent?

Question: I am an established agent with a national insurance company.  While I am clear about my strengths and weaknesses, any advice on how I can take my business to the next level, by partnering with another agent?  Also, any ideas how to efficiently find the right partner? Answer: Congratulations on succeeding in a business where many agents don’t after the first year. I get the feeling you are open…

Clear Mortgage Leads an Advanced and Innovative Approach

When Brown University alumna Adriana Bates started in her career, the economy was low, and convincing someone to buy a house was nearly impossible which led to disappointment and later turmoil. Now, she’s leading a transformational and vigorous mortgage company in Kansas City. “Consumers were just very reluctant to go through the process, so I very quickly had to learn how to make something that was considered a necessary evil,”…

Sales Answer Man: How Do We Encourage Our Clients to Give Us Referrals?

Question: We have hundreds of satisfied customers. How do we encourage our clients to give us referrals, and should we establish a formal reward system for referrals? Answer: You are wise to focus on referrals – they are the life blood of any sales organization. I am curious – do you need to encourage your clients to give more referrals, or do you need to encourage your salespeople to ask…

So You Want To Start a Blog: 5 Key Factors

Blogging is a great way to generate organic traffic, particularly for those prospects who have not reached a purchasing decision yet. In addition, it can establish credibility in your space and position you as a thought leader. But, if done incorrectly, it can be a giant waste of time—for the writer, the reader and your business as a whole. As someone who blogs for a living, I wanted to share…
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