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The Google Page Experience Update: What You Need to Do

This year, Google is rolling out one of its biggest algorithmic updates in recent memory. While the company frequently upgrades its search engine ranking algorithms, the Page Experience update is special because it was pre-announced. On top of that, it was postponed from the original release date — a rare act that underscores its importance. Why Is This Important for Your Business? Every company wants to be found online, and…

Are You Paying Yourself Correctly?

As a new business owner, you have plenty to keep you up at night. But nothing is more stressful than bookkeeping woes.  One of the most common errors in a small business relates to how the owner takes payment. Owners need to be careful about how they pay themselves because it affects their books and their taxes. The foundation of payroll is business type. The next step is understanding the…

How Unconscious Bias Is Hurting Your Business

Unconscious bias, also called implicit bias, occurs when individuals make judgments about people based on certain characteristics without even realizing they are doing it. A recent study showed 64% of workers surveyed “felt they had experienced bias in their workplaces during the last year, and, of those, 61% felt they experienced bias in the workplace at least once a month.” Skin color, gender and age are generally what people think…

Set Things in Motion

Put an iPad or other tablet in a child’s hands and — voila! Quiet contentment, sometimes for hours. There’s no mistaking the power of video to capture children’s imaginations. And if we’re honest, we know video has the ability to attract and hold our attention, too, especially considering the binge-watching phenomenon of the streaming age or just our old-fashioned love of movies and TV shows. It’s no wonder, then, that…

Finding Business Success in Something Nobody Wants to Buy

Travis Burch and Carter Clond realize they sell something nobody really wants to spend money on when it comes to a home: new gutters. “Who thinks about gutters,” Burch asked. “It’s like the last thing on a home.” Yet when the two discovered a unique product offering in 2015, a lightbulb went off. They realized that, together, they had the right customer service and business background — combined with the…
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